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1.6 Atelier Workshop 3

  • Writer: # Shawn Sim Zhao Xun
    # Shawn Sim Zhao Xun
  • Apr 26, 2022
  • 2 min read

Using the previous workshop method, we then extrapolated it into our personal studio project.


These was the outcome from the workshop.


During the discussion, my board was chosen and I got some critical comments that helped.


Yasser: look at people who are keeping tabs on the current obsessions, and those who see it as a problem


Clara: don't ask the same 2 questions for just one group, seek different perspectives


Guo Wen:

  • find out practices that make it unsustainable

  • summative might be the wrong way since the facts are not concrete yet, maybe make it to a formative research


Showcase the hoarding by an overwhelming feeling, normalcy of the absurdity.

Categorise by popularity and price

Flexing and a competition

 

Research Tips:


The difference between user research and market research

  • User research focuses on why a problem happens to someone and how can it be solved

  • Market research looks at who is the target and what they will buy.

Providing the best solution requires you to know them very well, thus its importance.

Ethnography

what: one of several types of qualitative research where research immerse themselves in a specific group to observe interactions of its different members and collect information

when: highly implemented in anthropology and social sciences. in the fields of design, it helps researchers gain a better view of the user's experience by understanding a problem better.

how: can be conducted in many ways, several methods. it can be passive or active, closed or open, overt or covert

why:

  • a great way to understand and its a real, direct access to information

  • easier to identify and analyse issues directly experienced by the user

  • easy to deliver a faithful version of the user's reaction and feelings

why not:

  • time-consuming

  • difficult to implement in a pandemic

  • possibility of users not acting naturally when researching

Some distinctions:

  • Open or Closed

    • does it have formal barriers

    • a closed or private group?


  • Overt or Covert

    • covert sometimes brings ethical reason


  • Active or Passive

    • depending on the demands of setting

    • an active role involves trying to fully integrate, carrying out tasks like any other member of the community

    • a passive role is when you are standing back from the activities of others, behaving as a distant observer


Observation method:

  • Qualitative

  • Very common in the field in design

  • also used for market research (not targeting users but consumers)

5 Steps to consider

  • Prep (before)

  • Take notes (during)

  • Write about it (right after)

  • Perfect content (after)

  • Cross data with lit review (after)

Other methods

combining other qualitative methods:

  • interviews focus group

  • participant observation

  • analyse existing data

Methods of Observation:

  • Contextual inquiry

  • Observational research

  • Photo ethnography

  • Self ethnography

  • Unstructured interviews

  • Visual anthropology


 

 
 
 

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