Using the previous workshop method, we then extrapolated it into our personal studio project.
These was the outcome from the workshop.
During the discussion, my board was chosen and I got some critical comments that helped.
Yasser: look at people who are keeping tabs on the current obsessions, and those who see it as a problem
Clara: don't ask the same 2 questions for just one group, seek different perspectives
Guo Wen:
find out practices that make it unsustainable
summative might be the wrong way since the facts are not concrete yet, maybe make it to a formative research
Showcase the hoarding by an overwhelming feeling, normalcy of the absurdity.
Categorise by popularity and price
Flexing and a competition
Research Tips:
The difference between user research and market research
User research focuses on why a problem happens to someone and how can it be solved
Market research looks at who is the target and what they will buy.
Providing the best solution requires you to know them very well, thus its importance.
Ethnography
what: one of several types of qualitative research where research immerse themselves in a specific group to observe interactions of its different members and collect information
when: highly implemented in anthropology and social sciences. in the fields of design, it helps researchers gain a better view of the user's experience by understanding a problem better.
how: can be conducted in many ways, several methods. it can be passive or active, closed or open, overt or covert
why:
a great way to understand and its a real, direct access to information
easier to identify and analyse issues directly experienced by the user
easy to deliver a faithful version of the user's reaction and feelings
why not:
time-consuming
difficult to implement in a pandemic
possibility of users not acting naturally when researching
Some distinctions:
Open or Closed
does it have formal barriers
a closed or private group?
Overt or Covert
covert sometimes brings ethical reason
Active or Passive
depending on the demands of setting
an active role involves trying to fully integrate, carrying out tasks like any other member of the community
a passive role is when you are standing back from the activities of others, behaving as a distant observer
Observation method:
Qualitative
Very common in the field in design
also used for market research (not targeting users but consumers)
5 Steps to consider
Prep (before)
Take notes (during)
Write about it (right after)
Perfect content (after)
Cross data with lit review (after)
Other methods
combining other qualitative methods:
interviews focus group
participant observation
analyse existing data
Methods of Observation:
Contextual inquiry
Observational research
Photo ethnography
Self ethnography
Unstructured interviews
Visual anthropology
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