Comments:
“Relook into the visuals. It is not so effective and attractive for the target audience. Visual language not in sync, does not fit the pot style, also the packaging can be relook into.”
Relook the visuals
Not in sync visuals
Does not fit pot style
Also the packaging can be relooked
“Looking forward to seeing the finished grow kit, it looks promising!”
“A significant topic for plant lovers! Good work, I would love to see other potential solutions, specifically for ‘Phase 2’. For ‘Phase 3’ what is in it for me to buy the kit? Incentive? Benefits? - something to think :)”
What benefits the customer can get from buying the grow kit
More phase 2 pieces
“I would definitely get a grow a kit but think about where you can put the phase 1 work that would allow it to spark something in people, a well as how you plant ot market and sell the grow kit”
Marketing the grow kit
Change the flyer to cards instead
Marketing collateral
“Very extensive research and presentation of those research info in a visual manner. Much appreciated. The prototypes are well crafted and i love the medical theme. Would love to see more graphics than words on your flyers! Improve on that! Thank you! All the best!” -Rayson
“The research is in depth and clear! Love the different exploration but I think you can have some marketing collaterals that could promote your project.” -Sandra
“Hi shawn. Weijeng here. I didnt see your brochure and also idk if maybe someone suggested it for your feedback as well.
For your plant product the brochure can be shortened to just feature the basic essential guidelines that users need to take note of when taking care of the plant. Not sure if you are placing your concept statements in your brochure but best to do it as little as possible. Can just briefly mention it in the brochure.
Additionally you can include some like idk help cards like for example how like over the germination period of the plant, theres like a quote that related to growth and also somewhat reminds users of taking care of the plant. You know like those positive quotes like idk "lets grow together" or something. In that way the process is not perhaps as laborious as i thought it would be a nice sentiment if like i read quotes that kind of relates to me that this plant is growing together with me. It can be like a small card insert.
Or if cards are too lehcheh you can try stickers. They can stick onto the pots. Also would be a nice sentiment if you may want to add like a name tag kind of thing. Idk if it will be tacky. But otherwise, i was thinking it wouldnt change your intention of getting people to treat plants less like an object or product and also gives like your users more opportunities for personalisation.
You can also include elements that can allude/entice to the user to write or draw something as well. But like its just something small extra that will help enhance the growing experience.
You can align your quotes to something of nature and if any interesting plant quotes or trivia. Helps also to tie in with your nature concept”
Solution:
Marketing
Do instagram posts
Website to sell
Additional piece
Make one more “frame” plants
Yasser Comments:
The project is unfocused
Too many different ideas, too little time
Focus on a few different personas.
He then suggested I watch Channel New's Asia new series on the Green Plan Challenge, so I can maybe ascertain the target audience's assumption better.
After reviewing the comments from Open Studio, I realised there is a pattern in the feedback and comments given. It could be summed up by the effectiveness (or lack thereof) of my deliverables. Although they are well motivated and could be packaged to serve my topic statement of changing people’s perception of their relationship with nature, they are not as practical as I wanted them to be.
For example, Phase 1 statement piece showing the IV drip can be thought-provoking and I planned to place it in the liminal spaces in offices. However, that plan assumes that people will go there and read and think about the piece. Secondly, the comments on “Marketing the grow kit” and how after consulting with my friends about the effectiveness of Phase 1, is that this “problem” of objectifying plants is assumed and not widely known. Hence, there is a need to establish the problem to spread awareness that this is an issue.
I had some critiques for my grow kit too in terms of practicality for the customers;
How the cardboard will be not durable especially when the peat pots are wet or if the user carries it in the rain.
Moving the plant may not be ideal for its growth and health too as too many changes to the environment for the plant may “kill the plant”.
It also seems that there are not many incentives to make people to buy the kit or the visuals are not “effective or attractive” enough for the target audience.
The visuals now seem very “corporate” which might seem appropriate as it is targeting office workers but
With these comments, I intended to change the packaging to something more durable and easier to design on a transparent plastic box. However, Yasser mentioned that is not a good idea as I am scrapping my unique idea and my craftwork of the cardboard packaging, turning my project to just a “re-design of a packaging” as I will be using ready-made stuff.
Yasser also communicated to me that the problem with my stance and my topic statement was that firstly, the Target Audience for the overall project might seem sporadic as different Phases targeted different people. The topic statement also does not sound grounded as it assumes that plant owners don’t care about their plants and he argued that most do.
He then suggested that I take a step back to think about tackling this assumption and make my target audience clear and consistent throughout the project.
—-
After taking a step back to re-evaluate my target audience and stance, I feel like it is not a niche topic and also I don’t think I am making any assumptions that people when I say more and more people are joining the plant craze.
So, I want to make my target audience the local young millennials who are interested in buying plants and do not know the responsibilities of owning a plant. Knowing that buying a plant is getting easier and easier, I was thinking of implementing barriers in the purchasing process. I think this problem is not as well known.
I was thinking of doing these deliverables on top of the grow kit and IV drip piece:
1. An explanatory video or Instagram post to show the problem of how buying plants can incur the cost and physical waste.
2. Barrier to entry for plant nursery customers:
a. Online customers will need to do a checklist and a quiz to make sure their home is plant ready
b. Certificate/ Contract to prove that the owner will take care of the plant (maybe if they break they will incur a fine - making it an absurdity project)
c. Rule book that shows how to take care and interact with the plant properly that will go with the grow kit
After sending this email to Yasser, he agreed that this can be a good plan but I need to be wary of repeated content with other “grow kits” and to ascertain the profile of my target audience (which technically has already been done).
It also seems that there are not many incentives to make people buy the kit or the visuals are not “effective or attractive” enough for the target audience. This feedback might be concerning but I am now targeting people who are yet to be plant owners but are interested in getting a plant. I have to focus on making this kit to stand out from other grow kits (which has been done considering it has the handles and hooks that are for the moving office worker.
Comments